TVS is set to introduce the Norton brand in India by the conclusion of 2025. A representative from the company has confirmed that the entry will be marked by two motorcycle models, one of which will be a premium superbike.
- Norton will establish a dedicated dealer network in India
- Motorcycles produced locally are in development
TVS Bringing Norton Superbike to India Soon
Norton V4 CR Showcased at Auto Expo 2025
Sources indicate that the brand is working on a motorcycle internally referred to as B110, featuring a 4-cylinder 1200cc engine. A spokesperson for TVS has confirmed the establishment of a distinct sales channel for Norton in India. “We plan to unveil two exciting models by the end of this year, including a flagship superbike. We are in advanced phases of preparing for the market launch. As we approach this exciting offering, our focus is on providing unique retail experiences that embody our brand philosophy of ‘Design, Dynamism, and Detail’. A specialized channel is under development, and further details will be provided shortly,” they stated.
While the specific model of the flagship superbike has not been definitively identified, it is expected to be either the fully-faired Norton V4 SV or the naked V4 CR. Despite the term ‘flagship superbike’ suggesting the SV, it was the cafe-racer styled V4 CR that was showcased at the TVS exhibit during the 2025 Auto Expo.
Both of these motorcycles are ultra-premium offerings positioned above competitors from leading Italian brands like Ducati. They are powered by a 1200cc V4 engine, generating 185hp at 12,000rpm and 125 Nm of torque at 9,000rpm. They also feature high-quality aluminum chassis, CNC billet-aluminum swingarms, and advanced Ohlins and Brembo components.
With pricing starting at around 42,000 Euros, these bikes will likely be on the higher end of the price spectrum. However, they may benefit from the newly established Free Trade Agreement between India and the UK. Additionally, TVS is actively working on localized components for the entire Norton range, creating intrigue regarding potential competitive pricing strategies.
Regardless, the Norton V4 represents a pinnacle of premium high-performance motorcycles, and a higher price tag is anticipated. The second motorcycle, which will launch alongside the V4, may present a more accessible option, as TVS is reportedly developing new single and twin-cylinder mid-size models under the Norton name, with the expectation of one debuting later this year.
Norton has plans for a total of six new models over the next three years, promising an exciting future for this brand.
