In a bold move labeled as Hyundai India’s most aggressive product strategy to date, the automaker plans to launch 26 new models over the next five fiscal years. This extensive rollout includes a total of 20 internal combustion engine (ICE) vehicles and 6 electric vehicles (EVs), featuring a combination of all-new models as well as significant upgrades and enhancements to its existing lineup.
- Hyundai’s initiative responds to recent market share declines
- Upcoming models include the new Venue, Creta, Creta Electric facelift, and a new hybrid SUV
Hyundai’s Product Launch Strategy
Addressing Market Share Challenges from Competitors
“We are thrilled to announce that we will be launching 26 products by FY2030, encompassing a diverse array of new models, comprehensive changes, and product upgrades—20 ICE vehicles and 6 EVs included. Furthermore, we will introduce new eco-friendly powertrains, including hybrids. These strategic plans exemplify our commitment to innovation, the Indian market, and providing lasting value to our customers,” stated Unsoo Kim, MD & CEO of Hyundai Motor India.
Hyundai’s investor presentation indicates that this product offensive aims to strengthen brand appeal, enhance customer engagement, and combat a recent decline in market share. While Hyundai maintains its position as the second-largest passenger vehicle manufacturer, it faces increasing competition from Tata Motors and Mahindra, which have rapidly made gains, particularly in the SUV and EV markets.
Upcoming Hyundai Models Featuring Hybrids
New Hyundai Venue, All-New Creta, and Future Hybrid SUV Launches
The planned launches reflect Hyundai’s dual strategy of continuing to support its strong ICE portfolio while also preparing for the country’s swift transition toward electrification. This includes the development of both EVs and hybrids. Tarun Garg, COO of Hyundai Motor India, confirmed, “We are definitely introducing strong hybrids, but we would prefer not to disclose specifics at this moment.” The product launch schedule promises to span multiple segments and price ranges, reinforcing Hyundai’s dedication to the Indian market, which remains one of its largest global operations.
Among the 26 launches noted in the strategy are the next-generation Hyundai Venue, the all-new third-generation Creta, a mid-cycle refresh of the Creta Electric, and a new hybrid SUV that will sit between the Alcazar and Tucson in the lineup.
Industry experts suggest that the success of this extensive product launch will be crucial for Hyundai in maintaining its leadership in key segments, especially as competition intensifies and consumer preferences continue to evolve.
