Overview of the Tata Altroz Facelift
The latest Tata Altroz facelift has successfully retained all three fuel options—petrol, diesel, and CNG—from its predecessor. Notably, it has introduced a new Automated Manual Transmission (AMT) option for the petrol engine. Although the AMT was not available at launch, sources indicate that it will soon be available for the CNG variant, likely in the coming months. Official confirmation from Tata is still awaited.
Key Insights
- Launch of Altroz CNG AMT anticipated in the near future.
- Approximately 25% of Altroz sales come from automatic variants.
- AMT is already provided with the Tiago and Tigor CNG models.
Tata Altroz CNG AMT: What to Expect?
The Powertrain
Tata Motors has successfully incorporated an AMT gearbox in its Tiago and Tigor CNG models, making it logical to introduce this technology in the more premium Altroz as well. Tata is currently the only manufacturer to offer an automatic option with CNG powertrains. The absence of this feature during the initial launch may be a strategic decision for future enhancements.
The Altroz will carry over the same 1.2-liter engine found in the Tiago and Tigor CNG, maintaining power and torque output at 73 horsepower and 95 Nm. The dual CNG cylinder setup will also be retained as seen in the previous version of the Altroz.
New AMT Gearbox Targeting First-Time Buyers
The Market Demographic
Speaking to media representatives at the Altroz launch, Sailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Limited, highlighted that a significant 70% of Altroz buyers are first-time vehicle owners. Furthermore, approximately 25% of purchasers opt for automatic models. To broaden the appeal to these new buyers, Tata has introduced the AMT as a cost-effective solution while also offering a 6-speed DCT for those seeking a more advanced driving experience.
Chandra emphasized, “We believe that for someone wanting to experience an automatic for the first time, AMT serves as an economical option. AMTs have seen a commendable adoption rate in this segment, which is why we implemented it with the petrol variant.”
Addressing Market Challenges
The rollout of the AMT is part of Tata’s strategy to regain lost market share in the hatchback segment. Chandra acknowledged the challenges faced with their hatchback offerings, particularly the Tiago and Altroz, which experienced a notable drop in sales. “We lost market share primarily in the hatchback sector,” stated Chandra. “While the industry faced a 13% decline, our loss exceeded 30%. The aging models of Tiago and Altroz contributed significantly to this decline, largely due to the lack of timely updates.”
